I live in a world where terms like SEO, Social Media, Marketing, and Online Marketing are used so freely without caution. My peers and I understand what each term implies for businesses. Each has the opportunity to boost a company's visibility in hopes of converting users.
Today I had the opportunity to see an outsider's perspective on SEO. My dear friend (since way back when in high school), Jamie Strusz and her crew of educated young men have started Pod Cast in My Pants. Their show comments on current events, video games, techy stuff, and whatever else their genius minds desire. I found their first episode rather entertaining. It's a talk radio format, very casual and free flowing. You need a good sense of humor with a twinge of sarcasm to enjoy it. I liked it, but you should check them out.
Their episode today did take a turn to discuss SEO. Jamie, knowing what I do, did a good job of describing SEO and how companies use it get found online. But her counterparts shared a different first impression, which is eye opening for those of us who work in SEO and online marketing. I believe they equated SEO to being on par with a greasy lawyer who screws people for money. That was before Jamie chimed in. And do you know why they had this negative opinion of SEO? Because there way too many bad guys who make promises and don't deliver...SEO's who use black hat practices and try to cheat the system and their clients. These people claim to be experts or gurus but really are horrible backend coders who think they know a few things about Google.
I couldn't fault them for having that opinion. I know people who make SEO look bad. It frustrates me. Their main goal is to make money, not really help clients. They try to cheat the system (aka Google) instead working with Google to improve their website and user experience.
Later in the episode, SEO was redeemed. I'm a bit biased since they gave me a nice little plug. Thanks kids. This episode of Pod Cast in My Pants got me thinking. If a handful of people have a negative perception of SEO, how many others have that same opinion? As an online marketer, that's kind of scary. So I'm thinking of doing a series on good SEO. Make sure to check back here for more.
In the meantime, be sure to check out the first episode of Pod Cast in My Pants. Also check them out on Facebook and Twitter.